See what leaders reveal about digital workflows in 2023

The Adobe Digital Trends Report

Background

Adobe and E-Consultancy released the iconic Digital Trends report for 2023, which primarily spoke to general Adobe personas—creatives and their leaders. As a representative of the Document Cloud persona, specifically an IT decision maker, I was tasked with strategizing and writing copy that highlighted key findings from the report addressing this persona's pain points.

The Solution

I developed a demand channel strategy, ad copy, and provided creative oversight on design to extract and emphasize the report’s key messages for the Document Cloud IT Admin persona. By focusing on concepts related to workflows and efficiency gains through consolidated tools, the strategy, copy, and creative aimed to entice our persona to view the report and discover why Adobe’s all-in-one solution is the essential tool to streamline their document workflows.