DoneDone for teams

You’ve got teams, DoneDone’s got solutions.

Background

DoneDone was looking for a better way to differentiate themselves in an overly saturated project management market. As a small-and-scrappy startup, they didn’t have the funds for paid advertising and were instead looking for content-driven solutions to help them stand out.

The Solution

After conducting rounds of customer interviews, one key finding became extremely clear: customers use DoneDone almost exclusively when the initial planning was over. That meant DoneDone needed to reposition themselves less as a project tool and more as a task progress tracker. Even further analysis found that DoneDone attracted 3 types of teams for task tracking: agency marketers, property managers and product builders.

As a result, I crafted three customer- and SEO-focused content pages for the website that spoke to each team’s specific pain points and how DoneDone can help solve them. Here are 2/3 of the pages!

The Results

Today, the pages average a conversion to trial rate of 12%.